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B2B

Your business is our business

When you do business with businesses, the people you interact with are as busy as you are. Your message needs to break through the noise and quickly identify how you will help these businesses be more successful. From researching your markets, developing effective branding, implementing marketing, and training your staff, Pivot can guide you each step of the way.

Services

Research Research Brand awareness studies, focus groups, and informative research about your target markets.
Research

Research

From brand awareness studies to focus groups and informative research about your target markets, Pivot’s research team helps B2B companies better understand their customers. Learn more about Pivot’s research division.

Branding Branding Effective marketing begins with a strong brand. Make sure your brand is expressive of the great work you do.
Branding

Branding

Effective marketing begins with a strong brand. Make sure your brand is expressive of the great work you do. Our proven brand architecture process helps companies like yours tell their stories. Learn more about Pivot’s branding offerings.

Marketing Marketing Pivot provides comprehensive marketing support to B2B companies with strategy, design, copywriting, and other support as needed.
Marketing

Marketing

Pivot provides comprehensive marketing support to B2B companies with strategy, design, copywriting, and other support as needed. B2B companies engage Pivot in a marketing retainer relationship, per project, or hourly. Learn more about Pivot’s marketing division.

Web Web Your website should be like a 24/7 salesperson for your company. Pivot builds custom websites for B2B companies that let you take the driver’s seat.
Web

Web

Your website should be like a 24/7 salesperson for your company. Pivot builds custom websites for B2B companies that let you take the driver’s seat and update your site after it’s built. Learn more about Pivot’s web offerings.

Training Training Does your staff need to do a better job serving your business customers, looking for sales opportunities, and staying on message?
Training

Training

Does your staff need to do a better job serving your business customers, looking for sales opportunities, and staying on message? Training can make an important difference in the experience your customers have with your company. Learn about Pivot’s training division.

Case Studies

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About the client:

O’Brien & Company is a high-end design/build company that builds some of the finest wine tasting rooms, breweries, and hotels—you feel like royalty entering their buildings.

Situation:

O’Brien’s brand and website didn’t match their excellent work—they needed to refresh their logo and website. O’Brien & Company also needed a way for their architecture side of the business, Open Concepts, to fit within the O’Brien & Company brand. Open Concepts also needed to highlight its work in a distinct part of the website.

How we helped:

Pivot conducted research among O’Brien’s customer base and employees to understand their unique story. We refreshed their logo, a process that included a competitor color analysis and a reshaped logo mark emphasizing the letters OC in the white space. Pivot created customer-centric messaging and expanded the brand into the redesigned website. Pivoteers hit the road, traveling to 25 locations to capture photos and videos highlighting O’Brien’s work around Oregon. Our web team packaged and developed this content into a visually striking website that features unique icons, bold graphics and filterable content. Through careful user experience strategy and creative coding, Pivot gave Open Concepts its own branded space on the site. We were humbled and honored when the O’Brien website was awarded Best Website at the 2018 American Marketing Association MAX Awards.

Up Next: State of Oregon

Project Photos:

Example of O'Brien's branding on its website
O'Brien brand color guide
Want to see more? View Portfolio
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About the client:

We worked with two State of Oregon agencies: the Oregon Broadband Advisory Council and the Oregon Business Development Department.

Situation:

These agencies are charged with producing accurate estimates of broadband internet adoption for the entire state. They commissioned Pivot to measure broadband adoption, computer ownership, service availability, internet use, barriers to adoption, perception of cost, and user satisfaction by demographics and how these factors measure against key broadband statistics nationally.

How we helped:

Pivot conducted phone interviews with 4,000 Oregon residents who statistically represent eight statewide regions and 33 counties. We developed a comprehensive report and presented findings that have been used in reports by multiple state agencies for reference when it comes to statewide broadband needs forecasts.

Up Next: DMEA + Elevate
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About the client:

Delta Montrose Electric Association (DMEA) is an electric utility provider in southwest Colorado.

Situation:

As part of a phased rollout of their gigabit broadband service, Elevate, they initiated a door-to-door, business sales program (B2B), but needed assistance in maintaining the program and coaching their sales force.

How we helped:

DMEA retained Pivot to oversee the B2B sales efforts. Our team helped DMEA identify opportunities/generate leads, provided inspiration and coaching of their salespeople, and developed a sales structure, strategy, and accompanying tactics using a process that was easy to maintain and execute.

Up Next: O'Brien

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Let’s start the conversation

Something made you read all the text on the page—some need, some opportunity, some burning issue your company has. We’d love to hear more about you and have the chance to tell you more about us. Where do you want to go? We’re ready to help you get there.