Wi-Fi’s Growing Importance 4.27.16
by Bernie Arnason Wi-Fi, or wireless local area network, has been a fixture on the broadband scene for quite some time. The technology is pervasive, partly because it’s relatively easy to use and inexpensive to deploy. A good percentage of customers are comfortable with the technology and use it often—many ... Read more
Good Design Is Crap 5.28.15
by Rachel Getsinger The Design Department at Pivot holds a philosophy close to our hearts. That is the philosophy of C.R.A.P. — C.R.A.P. stands for the principles of design, Contrast, Repetition, Alignment and Proximity, and can be found in all made things. Every decision a designer makes falls within one ... Read more
My Love for Uber and a Taxi Driver Named Gene 5.12.15
by Robin Anderson I love Uber. No, I’m madly in love with Uber…you could even say I’m slightly addicted to Uber. The ease of using an app to request a ride, watching the car move toward you on your screen with the expected arrival time, a photo of your driver, ... Read more
Pickles and Brownies 10.22.14
by Erik Doescher It’s 8:47pm, and I’m writing this post from a hotel room in Manchester, Tenessee. Robin Anderson (one of Pivot’s illustrious consultants) and I are in Tennessee on business, and just got back from dinner before a big day of meetings tomorrow. We ate at O’Charley’s, a restaurant ... Read more
The Decline of Organic Search Results 3.12.14
by Mark Fordice If your business depends on Google and Bing organic (unpaid) search results to send you traffic, you likely have seen a decline in this free flow of clicks to your site over the last year. This may be true even if you are working hard on your ... Read more
Who are You and What Do You Do 3.4.14
by Robin Anderson Last week as I was flying to South Carolina to meet with a client onsite, I posted an update on my Facebook page that referenced being on an airplane. I received a response asking, “What do you do?” My knee jerk reaction was to write “I work ... Read more
Five Essential Customer Service Elements 12.18.13
by Jeremy Graves Is Your Company a Soulless Machine? I read a great article earlier this year from Stephanie Amini, and I thought I would share my thoughts on what she claims to be the five critical elements of customer service. Now more than ever in our online world, it’s too ... Read more
Nine Years Later…Balance Is Still Bunk 12.3.13
by Robin Anderson Life sends us messages. At least I’ve always believed this. In October of 2004 I came across an article in Fast Company magazine titled Balance is Bunk. It stopped me in my tracks. I was four years into my career in telecommunications as marketing manager for a ... Read more
Sample Size Matters! 11.5.13
by Steve Boespflug “What sample size do you recommend?” This is the most common question I hear from clients who want to do quantitative research. My usual response (which my parents became tired of when I was a kid) involves answering a question with more questions. These questions typically resemble ... Read more
Five Reasons to Love In-N-Out 9.3.13
by Mark Fordice Four hundred and ninety eight hours. That’s how long I must wait until I can once again dive into a delicious Double Double cheeseburger at In-N-Out. The Redding, California store, to be precise. My kids will be with me and they will have no say in the ... Read more