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Branding

A successful launch begins with branding

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Your brand is more than a logo and a few design elements just as a well-designed house is more than wood and paint. Pivot’s proven Brand Architecture process helps you develop your story for a successful launch into the broadband marketplace. Our Brand Architecture establishes both written and visual deliverables that inform future marketing efforts, so your message stays consistent. That work will serve you well long after your initial launch.

Branding Resources

TOP 5 BRANDING CONSIDERATIONS

CONSOLIDATING YOUR BRAND

REINVIGORATING YOUR BRAND

Is Your Brand Ready For Launch?

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Discovering the powerful purpose and voice is the foundation to any great brand – it is what separates your brand from others. Rachel and the Pivot team were instrumental in our most recent Trilight branding architecture. Their process provided the perfect amount of creativity and strategy to get our new brand to market and recognized quickly. But what I love and appreciate most of all, is that our team of Pivoteers are our trusted partners. Partners that are as vested in our brand as we are, and partners that understand that the strategic brand building process never stops.
Lea Ann Gore | Marketing & Sales Manager | Trilight

Our Branding Services

Brand_Arch Brand architecture Pivot’s process allows our team to glean information about your brand and develop effective messaging.
Brand_Arch

Brand architecture

Pivot’s brand architecture process allows our team to glean information about your brand from your key stakeholders and develop messaging that will resonate with your customers.

Logo_Design Logo and visual identity design Pivot creates logos for clients which serve as the foundation for a strong visual brand.
Logo_Design

Logo and visual identity design

Pivot creates logos for clients which serve as the foundation for a strong visual brand. For your brand to be effective, it must have a consistent visual identity—your design look and feel.

Brand_Research Brand perception research Our brand perception research measures perceptions of and opinions about your brand among any number of different audiences.
Brand_Research

Brand perception research

Our brand perception research measures perceptions of and opinions about your brand among any number of different audiences: customers, noncustomers, employees, board members, and other important stakeholders so you can confidently make decisions.

Concept_Testing Concept testing Pivot can test certain concepts with your target audiences, including new names, new logos, messaging, and visual identity elements.
Concept_Testing

Concept testing

Pivot can test certain concepts with your target audiences, including new names, new logos, messaging, and visual identity elements.

Market_Seg-Dev Persona development Persona development makes it easier to create messaging that resonates with different customer types.
Market_Seg-Dev

Persona development

Persona development makes it easier to create messaging that resonates with different customer types. If you are targeting several different types of audiences, you may find it useful for Pivot’s research team to develop personas of your most common customer types.

Brand_Guide Brand guide The brand guide includes detailed instructions for the proper implementation and use of your logo, fonts, colors, and other visual brand elements.
Brand_Guide

Brand guide

The brand guide includes detailed instructions for the proper implementation and use of your logo, fonts, colors, and other visual brand elements. In addition, the brand guide includes all of your written deliverables developed during the brand architecture process, information on the execution of your brand voice, photo guidelines, style board, and sample ads, as well as instructions for constructing your visual brand.

Brand_Rollout Brand roll-out support Pivot can work directly with your staff to discern and develop the brand launch materials your company needs.
Brand_Rollout

Brand roll-out support

Pivot can work directly with your staff to discern and develop the brand launch materials your company needs, help present your brand architecture to board members or other stakeholders, and support in many other ways to ensure a strong, consistent brand.

Case Studies

CTC Learn More
CTC
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About the client:

CTC is a technology provider and advisor based in Brainerd, Minnesota, with superior communication services that improves their customers’ lives. They offer world-class broadband technology, bringing convenience and joy to their customers, who are neighbors and friends.

Situation:

CTC’s outdated brand did not reflect the advanced services they provide. They needed to refresh their brand and send a new message to their customers that would make their customers take notice.

How we helped:

Pivot led CTC through our Brand Architecture process, developing new messaging and a new logo for CTC. The messaging better reflected CTC’s focus on technology and their role as a guide for their customers. CTC launched their new brand internally and externally with a brand video created by Pivot, using footage obtained on a visit to CTC in Brainerd, Minnesota. Pivot created other branding collateral to make a splash with their new brand, which helped it launch successfully among both customers and employees.

Up Next: OmniTel

Project Photos:

CTC brand launch graphic
OmniTel Learn More
OmniTel
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About the client:

OmniTel is a local provider of internet, phone, and security services based in Nora Springs, Iowa.

Situation:

Technology used to be fun, but OmniTel thought too many of their customers had become confused by the fast-paced changes of technology. At the same time, they needed to attract a new generation of consumer. OmniTel had a vision for a new brand: they wanted to be the company that makes technology fun again.

How we helped:

Pivot developed brand messaging and a unique brand voice that helps OmniTel have fun with their customers. We refreshed their brand to give it character and personality, using a retro design style that speaks to both older customers and younger customers. OmniTel lives out its new brand daily through its advertising, its interactive office spaces, and its friendly staff.

Up Next: Consolidated Cooperative

Project Photos:

OmniTel branding material
OmniTel logo
Consolidated Learn More
Consolidated
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About the client:

Consolidated Cooperative (formerly Consolidated Electric Cooperative) provides several services to their customers in Ohio: electric, gas (natural gas and propane), and fiber internet.

Situation:

Consolidated Cooperative was preparing to launch their fiber network, but needed expertise from an agency with broadband industry experience. At the same time, their brand had become disjointed among their various divisions and service names.

How we helped:

Pivot guided Consolidated through our Brand Architecture process. Recognizing the importance of the cooperative to their customers, we recommended a change to their name—they became Consolidated Cooperative, and their services coalesced under common names: Consolidated Electric, Consolidated Fiber, and Consolidated Gas. Then, Pivot helped Consolidated create a marketing action plan to begin introducing their new fiber internet network to their customers, a plan that included the establishment of a CrowdFiber website to measure interest in fiber and ongoing marketing campaigns to attract customers.

Up Next: CTC

Project Photos:

Example of Consolidated marketing material
Example of Consolidated marketing material

Let’s start the conversation

Something made you read all the text on the page—some need, some opportunity, some burning issue your company has. We’d love to hear more about you and have the chance to tell you more about us. Where do you want to go? We’re ready to help you get there.