About the client:
CTC is a technology provider and advisor based in Brainerd, Minnesota, with superior communication services that improves their customers’ lives. They offer world-class broadband technology, bringing convenience and joy to their customers, who are neighbors and friends.
CTC’s outdated brand did not reflect the advanced services they provide. They needed to refresh their brand and send a new message to their customers that would make their customers take notice.
How we helped:
Pivot led CTC through our Brand Architecture process, developing new messaging and a new logo for CTC. The messaging better reflected CTC’s focus on technology and their role as a guide for their customers. CTC launched their new brand internally and externally with a brand video created by Pivot, using footage obtained on a visit to CTC in Brainerd, Minnesota. Pivot created other branding collateral to make a splash with their new brand, which helped it launch successfully among both customers and employees.