fbpx
Contact Us
Broadband Bootcamp
Block background image

Marketing

Marketing & Communications

Get Started

Launching and operating a broadband business is a marathon, not a sprint. Similar to prepping for a marathon, you start with the end in mind and create a plan that will ensure you’ll finish. The keys to success for launching broadband is creating a marketing plan, communicating the plan internally, executing on the details and measuring against the goals. You want to inspire your customers, connect with them, and guide them to a better life From planning to design, from video to digital, from marketing strategy to copywriting, Pivot helps you get there.

Marketing Resources

CONSIDERATIONS FOR YOUR LAUNCH

IDEAS TO USE VIDEO EFFECTIVELY IN MARKETING

Digital Marketing Best Practices

View PDF

An Electric Cooperative’s Launch

Read Case Study

Being new to the marketing manager position, I did a cost analysis and when I had an opening in my department, instead of replacing the position, I hired an entire team at Pivot. Our main goal of hiring Pivot was to have assistance developing a marketing plan for the year and quarterly promotions. Taking a back seat, and letting Pivot do what they do best, with input and collaboration from our internal Marketing team, has brought our brand to a new level that ultimately, is leading to more customers and revenue.
Bethany Chinadle | Marketing Manager | Triangle Communications

CAPABILITIES

Branding Branding Effective marketing begins with a strong brand. Make sure your brand is expressive of the great work you do.
Branding

Branding

Effective marketing begins with a strong brand. Make sure your brand is expressive of the great work you do. Our proven brand architecture process has helped dozens of companies like yours tell their stories. Learn more about Pivot branding.

Marketing_Strategy Marketing strategy The Pivot team has decades of expertise providing strategic insights to our clients.
Marketing_Strategy

Marketing strategy

The Pivot team has decades of expertise providing strategic insights to our clients, which help them market effectively to their customers and increase their revenue. We regularly provide our clients with strategic input on products, pricing, marketing plans, and other topics.

Creative_services Creative services and design When your marketing has creativity and visual appeal to match your excellent work, you stand out from the crowd.
Creative_services

Creative services and design

When your marketing has creativity and visual appeal to match your excellent work, you stand out from the crowd in a world saturated with marketing messages. Our design team regularly wins national awards for the work they do. You do what you do well—we’ll make you look good.

Digital_Marketing Digital marketing Pivot’s digital team offers comprehensive services in social media marketing, SEM, SEO, email, and more.
Digital_Marketing

Digital marketing

Gone are the days when traditional marketing tactics were enough to sell your products and services. Pivot’s digital team offers comprehensive services in social media marketing (Facebook ads, Twitter, LinkedIn, etc.), search engine marketing (Google AdWords, Bing, and others), SEO, email, and more.

Web Web Pivot builds custom websites for companies that let you take the driver’s seat and update your site after it’s built.
Web

Web

Your website should be like a 24/7 salesperson for your company. Pivot builds custom websites for companies that let you take the driver’s seat and update your site after it’s built. Learn more about Pivot’s web offerings.

Video Video Whether you want animated, live action, stop motion, or other types of video, Pivot will collaborate with you through the whole process.
Video

Video

Whether you want animated, live action, stop motion, or other types of video, Pivot will collaborate with you through the process, from initial creative concepts through script, storyboards, and final video production.

Photography Custom photography Pivot specializes in photography for businesses, including product and employee photography.
Photography

Custom photography

Don’t rely on the pictures you take on your cell phone to tell your story. Pivot specializes in photography for businesses, including product photography, employee photography, and other photos perfectly suited for your advertising.

Case Studies

gtel Learn More
gtel
Close ×

About the client:

GTel is a 113-year-old, four generation family-owned telecommunications in Germantown, New York, with 17 employees.

Situation:

GTel received more than $10 million in grants from the state of New York to build a fiber network in underserved portions of the state. The build will increase the service territory four-fold.

How we helped:

GTel partnered with Pivot to develop marketing materials, communications to a variety of audiences—stakeholders, current customers, prospective customers, as well as local, regional and state leaders—strategies for the fiber launch, and marketing during the lengthy construction project. Since work began, GTel has seen exponential growth in interest and signups via their website.

Up Next: West Carolina Tel

Project Photos:

GTel marketing material
Learn More
Close ×

About the client:

West Carolina Tel, based in Abbeville, South Carolina, is a 65+-year cooperative offering internet speeds up to 1 Gbps, TV, voice, security, wireless, and more. They are known to provide the enhanced services that others have come to expect in big cities, while providing the best quality at the most affordable price possible. WCFIBER is West Carolina Tel’s fiber expansion project in Greenwood, South Carolina.

Situation:

Continuing with their Fiber-to-the-Home initiatives, they identified a new, sizable market as a potential opportunity for growth. To validate this opportunity, they needed to hear from the area’s residents and businesses to understand their needs and quantify market potential for bundled services that included varying internet speeds and prices.

How we helped:

Pivot designed and managed research involving phone and intercept surveys in this market. Using our proven question design and analytics, we identified the most appealing packages and optimal prices. Our demand forecasts led to a “go” launch decision that proved to be very successful. After 12 months, the percentage of new subscribers matched our research-based forecasts within three percentage points. Pivot developed a go-to-market launch strategy and engages in ongoing marketing efforts for WCFIBER.

Up Next: Twin Lakes

Project Photos:

WCTL Artboard
WCTEL marketing material
Learn More
Close ×

About the client:

Twin Lakes is a progressive telecommunications provider that has been a leader in technology for more than 65 years. Serving more than 15 exchanges, the company offers a full range of residential and business telecommunications services including fiber internet, television, voice, and security services.

Situation:

Twin Lakes wanted to engage with customers and potential customers wherever they may be. They partnered with Pivot Group and BizBox to create a mobile experience trailer that provides greater brand visibility and maximum exposure for Twin Lakes at their annual meetings, tradeshows, schools, legislative events, community events, and so on. Twin Lakes wanted the trailer, when closed, to serve as a mobile billboard going down the highway, in a parade, or parked in front of their office. They wanted the design inside to be simple and technology driven, with the ability to display messages to the customers.

How we helped:

In 2017, Pivot worked with Twin Lakes on a brand refresh, which inspired the design for the mobile experience trailer. The Pivot team worked with BizBox to determine the specs for the project. When finished, the trailer design inspired additional branded event pieces. Now, no matter where Twin Lakes goes, they have a professional look that helps provide an exceptional customer experience and leads to increased sales. The first time Twin Lakes used the trailer as a mobile office, they garnered their first signup before the trailer was fully set up. In 2018, Twin Lakes received the NTCA Telechoice Award for Branding for the experience trailer and other brand efforts.

Up Next: GTel

Project Photos:

Image depicting Twin Lakes branding on trailer
Image depicting Twin Lakes branding on storefront

Let’s start the conversation

Something made you read all the text on the page—some need, some opportunity, some burning issue your company has. We’d love to hear more about you and have the chance to tell you more about us. Where do you want to go? We’re ready to help you get there.