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Market Research

Research what you need to know

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Knowing what your customer base wants and what will motivate them to switch to your broadband service are both key data intel when launching a broadband network. When you want to identify and understand the needs of your customers and new markets, you need serious research. With Pivot, you’ll have a partner who invests time to understand your business and your objectives carefully. Your project will have the full attention of our experienced, intelligent, and motivated team of researchers. Pivot’s marketing research team has decades of experience, having completed more than 1,000 research projects and helped launch more than 200 products.

Research Resources

MCEC engaged Pivot to survey our membership in regards to broadband service in our territory. Pivot was great to work with in developing the survey data we wanted to see and they completed the survey collection as well as the report on the timeline set during our initial meeting. MCEC would definitely use Pivot again for any survey and we recommend using Pivot for any of your needs as well.
Alan W. Wattles | President/CEO | Monroe County Electric Cooperative

Research Services

Brand_Research_1 Brand research Use customer insights to build, differentiate and strengthen your brand.
Ad-logo_testing Advertising, Message and Logo Testing The Pivot team has decades of expertise providing strategic insights to our clients.
Awareness_studies Awareness, Behavior and Attitudinal Studies Measure awareness of your brand or product, quantify and understand customer and market knowledge, usage behavior, beliefs, and attitudinal factors and perceptions.
Unmet_Needs Unmet Needs Assessment Identify who, why and how many are being underserved in a target market, then measure potential demand for a better product or service.
Cust_Experience Customer Experience and Loyalty Know what your customers are saying about you, what makes them loyal to you over your competitors, and what they need most to be happy.
Market_Seg-Dev Market Segmentation and Persona Development Develop segments or personas that provide powerful insights for targeting the right people with the right products, prices and messaging.
Product_dev Product Development and Pricing Make informed product decisions that maximize revenue, profit and market share.

Case Studies

Let’s start the conversation

Something made you read all the text on the page—some need, some opportunity, some burning issue your company has. We’d love to hear more about you and have the chance to tell you more about us. Where do you want to go? We’re ready to help you get there.