1234567 Most companies differentiate their company (in marketing materials) by their lower prices, better product/service quality, or by superior customer service. Do you have a strategy that separates you from price, quality, or service? In other words, that doesn’t use one of those three as your main differentiator? Yes No Identifying your key differentiators and the single message that will speak to the needs of your target audience(s) will hone your marketing strategy. Unfortunately, too many companies rely on price, quality, or service, when in fact those are the weakest possible differentiators. If everyone who worked for your company were asked to give the company’s elevator pitch, would they all be close to the same? Yes No A simple brand position statement that summarizes what your company does and what makes them unique is an important tool. It will help your employees communicate your company’s story more effectively and ensure that everyone is on the same page about what your company is about. Does your brand voice, expressed in your marketing copy, inspire potential customers and make it clear how your company will make their lives better? Yes No If your messaging is unclear, if your copy is stodgy, confusing, overly technical, or in some other way alienating to your customers, if you focus too much on your company instead of your customers’ emotions and experiences, you are missing out. A distinctive brand voice gives your copy consistency and character. Are you certain that your current logo is up to the standards of current design trends? Yes No From a design standpoint, a strong logo is foundational to a strong brand. If your logo is outdated or unattractive, your company will look less legitimate to potential customers. If someone who didn’t know your company looked at all of your marketing materials—including print and digital—without reading them, could they tell the pieces were all from the same company by their looks alone? Yes No A consistent look and feel brings visual cohesion to your brand. Your customers see a particular marketing piece and recognize it as yours. When this happens, your brand is constantly reinforced in the minds of your customers. If you were considering a rebrand, would you be confident in your ability to get your employees and your management on board in full support of your efforts, so everyone was enthusiastic about the company’s new direction? Yes No Research among your customer base and your staff, ensuring key stakeholders are involved in your branding process, and brand training for your team are key to helping everyone in your company get excited about your rebranding efforts. It sounds like you could use some professional help Pivot’s proven Brand Architecture process has helped dozens and dozens of companies like you to: Hone their messaging Enhance their logo Carry out effective brand research Create target audience personas Improve their visual design. Where do you want to go? We’d love to help you get there. Click here to learn about our branding services.Your company’s brand is in okay shape But it sounds like you could use a hand with some of your efforts. Pivot’s proven Brand Architecture process has helped dozens and dozens of companies like you to: Hone their messaging Enhance their logo Carry out effective brand research Create target audience personas Improve their visual design. Where do you want to go? We’d love to help you get there. Click here to learn about our branding services.Congratulations, you have a strong brand Your brand features: clear communication strong, consistent visuals widespread employee buy-in You should feel good about your company’s brand. Should you ever need brand expertise or a marketing review, Pivot would be happy to assist. Click here to learn about our marketing and creative services.Name* First Last Email* PhoneServices interested in Branding Research Marketing Training Web CommentsEmailThis field is for validation purposes and should be left unchanged.
