Get informed with Research
Numbers don’t lie (except on the scale).
Search around and find out
What don’t you know?
When you want to identify and understand the needs of your customers and new markets, you need serious research. Pivot’s marketing research team has decades of experience—completing 1,000+ research projects and helping launch 200+ products. That’s kind of a lot.
Market needs assessment
Sniffing around a new market? ldentify who, why, and how many are being underserved in a target market, then measure potential demand for a better product or service. Find out how successful the current players are and how successful your services might be and the pricing that drives them to buy.
Customer satisfaction and loyalty
Know what your customers are saying about you. What makes them loyal to you over competitors? Pivot helps you identify what’s unique about the experience you deliver and what you do better than anyone else. We pinpoint your greatest vulnerabilities and make actionable recommendations for improvement.
Brand awareness, perception, and attitude
What do people think of you? We can help differentiate and strengthen your brand. Measure awareness of your brand or product, quantify and understand customer and market knowledge, usage behavior, beliefs, and attitudinal factors and perceptions. Conduct tracking studies to measure shifts or trends over time that are affected by your messaging and advertising campaigns.
Segmentation and persona development
Develop segments or personas that provide powerful insights for targeting the right people with the right products, prices, and messaging. Our team is unrivaled when it comes to identifying and analyzing who people are (demographics), what they do (behaviors), where they live (geographics) and how they think (psychographics). Not in a weird way, though…
We work together to confirm specific information needs, finalize research methodology and audience criteria, then design questions to meet your objectives.
With a clear project plan, we send out surveys or complete phone interviews to develop quantitative data. For qualitative studies, we recruit and schedule participants, then conduct sessions.
- Surveys – online, phone or mail
- In-Depth Interviews (IDIs) – in person, by phone or via webcast video
- Focus groups – in person or via webcast video
Analysis of findings
Having data is one thing; knowing how to interpret it is another. Our team processes, sorts, and analyzes all collected data. We then develop a report and present results along with recommendations for how to proceed.
Ready to start a research project?
Excellent! We can’t wait to share your story and learn about the things that make you distinctive.
Let’s partner up!