Why is video important?

Video has expressive possibilities not possible with other marketing tactics. A video can make the hard-to-explain easy to understand. It’s a medium made for touching hearts and changing minds. And Pivot’s carefully honed process delivers results while keeping you informed every step of the way.

YouTube is the second-most-visited website in the world! ¹

100 million Internet users watch a video online every day!! ²

More than 90% of consumers between the ages 12 and 44 qualify as digital video viewers!!! ³

Users typically retain 95% of the information presented in a video, compared to 10% in text-based content!!!! ⁴

86% of marketers say that video content has helped drive more website traffic!!!! ⁵

All this and more

Check out a morsel of our tasty work. Want specific examples? See below…

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What type of video is right for you?

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Story

Invite your customers on a journey.

Typical length

1-4 minutes

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Brand

Make your customers the hero and tell your community’s story.

Typical length

1-2 minutes

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Advertising

Promote your products and services.

Typical length

15-60 seconds

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Explainers

Invite your customers on a journey.

Typical length

1-4 minutes

Frequently asked questions about video

Maybe, maybe not—it depends on your situation and your needs. Video is particularly good for storytelling, showing rather than saying, and keeping eyes glued to engaging content. Pivot is happy to talk with you about whether video is the right approach. Drop us a line.

It depends on your what you’re trying to accomplish. Animation is often better for lighthearted, humorous, and shorter videos. It’s also great for explainer videos. Live action is usually better for storytelling videos. But there are always exceptions! We’ve also created videos that combine animated and live elements, along with stop motion photography, vlog-style video, and more. The format of video you create depends on your goals—it’s vital to match the format to your needs rather than choosing the format first.

Common wisdom says attention spans are growing shorter, so videos should be as short as possible: 15 to 30 seconds for commercials, no more than a few minutes for storytelling and brand videos. While that tends to be true, we’ve all sat riveted in front of a 17-minute video. Unless you’re planning for a specific use case—like a 30-second TV spot—the length of your video depends more on how engaging the content is and finding the balance between brevity and effectively sharing your message.

The video world is your oyster with Pivot. Some of our most common video projects include:

Story: Tell a compelling story. This can be accomplished via interviews, testimonials, or just good, clear storytelling that shows why you’re great instead of talking about it.
Brand: Express who you are as a company and give your audience a glimpse of the personality and values that drive you. Sometimes brand videos are as simple as social media videos or logo animation that give you a little something extra.
Advertising: Focus on products or services, and give your audience the main reasons why they should choose you.
Explainers: Make complicated ideas simple and digestible. Put on your professor cap and teach your audience something new in a compelling way.

Pivot’s video projects use a four-phase process and make sure you’re involved at every step:

In the discovery phase, we get to know your needs as we set a clear, concrete trajectory for the video project.
In the pre-production phase, we determine the visual approach, present scripts and storyboards, and develop interview questions if needed. At the end of this phase, everyone has a clear vision of the video concept.
The production phase is where the sausage is made. In production, we get to work, capturing original footage and crafting animations.
Finally, in the post-production phase we dial in the project details and get everything ready for release. It’s so close to done, you can almost taste it, but the final details make your video sing.