About the client:
Pioneer is a broadband partner providing internet and phone services that was founded over 70 years ago. Pioneer is committed to reaching every customer—and we’re proud to lead the area in broadband innovation.
Pioneer is proud to call Oregon home. From the central Oregon coast to the bustling Willamette Valley, their service area spans 1,300 square miles. They wanted a video that situates them strongly in the region and communicates their determination to go the extra mile to provide the best service possible to each person in our serving area.
How we helped:
Pivot developed a script centered on Oregonian identity and complemented with a wide range of original footage including capturing the beauty of the landscape in Pioneer’s service area as well as hero moments featuring Pioneer’s brand living in the landscape through their signage and vehicles. The end results is a distinctively Oregonian video celebrating the things that make people love calling Oregon home and celebrating the service Pioneer offers.