About the client:
O’Brien & Company is a high-end design/build company that builds some of the finest wine tasting rooms, breweries, and hotels—you feel like royalty entering their buildings.
O’Brien’s brand and website didn’t match their excellent work—they needed to refresh their logo and website. O’Brien & Company also needed a way for their architecture side of the business, Open Concepts, to fit within the O’Brien & Company brand. Open Concepts also needed to highlight its work in a distinct part of the website.
How we helped:
Pivot conducted research among O’Brien’s customer base and employees to understand their unique story. We refreshed their logo, a process that included a competitor color analysis and a reshaped logo mark emphasizing the letters OC in the white space. Pivot created customer-centric messaging and expanded the brand into the redesigned website. Pivoteers hit the road, traveling to 25 locations to capture photos and videos highlighting O’Brien’s work around Oregon. Our web team packaged and developed this content into a visually striking website that features unique icons, bold graphics and filterable content. Through careful user experience strategy and creative coding, Pivot gave Open Concepts its own branded space on the site. We were humbled and honored when the O’Brien website was awarded Best Website at the 2018 American Marketing Association MAX Awards.