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Branding

Get your house in order

Your brand is more than a logo and a few design elements just as a well-designed house is more than wood and paint. Pivot’s proven Brand Architecture process helps you develop the tools to drive strategy and help you tell your story for years to come. Our Brand Architecture establishes both written and visual deliverables that inform future marketing efforts, so your message stays consistent.

Services

Brand_Arch Brand Architecture Pivot’s process allows our team to glean information about your brand and develop effective messaging.
Brand_Arch

Brand Architecture

Pivot’s brand architecture process allows our team to glean information about your brand from your key stakeholders and develop messaging that will resonate with your customers.

Logo_Design Logo and Visual Identity Design Pivot creates logos for clients which serve as the foundation for a strong visual brand.
Logo_Design

Logo and Visual Identity Design

Pivot creates logos for clients which serve as the foundation for a strong visual brand. For your brand to be effective, it must have a consistent visual identity—your design look and feel.

Brand_Research Brand Perception Research Our brand perception research measures perceptions of and opinions about your brand among any number of different audiences.
Brand_Research

Brand Perception Research

Our brand perception research measures perceptions of and opinions about your brand among any number of different audiences: customers, noncustomers, employees, board members, and other important stakeholders so you can confidently make decisions.

Concept_Testing Concept Testing Pivot can test certain concepts with your target audiences, including new names, new logos, messaging, and visual identity elements.
Concept_Testing

Concept Testing

Pivot can test certain concepts with your target audiences, including new names, new logos, messaging, and visual identity elements.

Market_Seg-Dev Persona Development Persona development makes it easier to create messaging that resonates with different customer types.
Market_Seg-Dev

Persona Development

Persona development makes it easier to create messaging that resonates with different customer types. If you are targeting several different types of audiences, you may find it useful for Pivot’s research team to develop personas of your most common customer types.

Brand_Guide Brand Guide The brand guide includes detailed instructions for the proper implementation and use of your logo, fonts, colors, and other visual brand elements.
Brand_Guide

Brand Guide

The brand guide includes detailed instructions for the proper implementation and use of your logo, fonts, colors, and other visual brand elements. In addition, the brand guide includes all of your written deliverables developed during the brand architecture process, information on the execution of your brand voice, photo guidelines, style board, and sample ads, as well as instructions for constructing your visual brand.

Brand_Rollout Brand Roll-Out Support Pivot can work directly with your staff to discern and develop the brand launch materials your company needs.
Brand_Rollout

Brand Roll-Out Support

Pivot can work directly with your staff to discern and develop the brand launch materials your company needs, help present your brand architecture to board members or other stakeholders, and support in many other ways to ensure a strong, consistent brand.

Case Studies

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About the client:

O’Brien & Company is a high-end design/build company that builds some of the finest wine tasting rooms, breweries, and hotels—you feel like royalty entering their buildings.

Situation:

O’Brien’s brand and website didn’t match their excellent work—they needed to refresh their logo and website. O’Brien & Company also needed a way for their architecture side of the business, Open Concepts, to fit within the O’Brien & Company brand. Open Concepts also needed to highlight its work in a distinct part of the website.

How we helped:

Pivot conducted research among O’Brien’s customer base and employees to understand their unique story. We refreshed their logo, a process that included a competitor color analysis and a reshaped logo mark emphasizing the letters OC in the white space. Pivot created customer-centric messaging and expanded the brand into the redesigned website. Pivoteers hit the road, traveling to 25 locations to capture photos and videos highlighting O’Brien’s work around Oregon. Our web team packaged and developed this content into a visually striking website that features unique icons, bold graphics and filterable content. Through careful user experience strategy and creative coding, Pivot gave Open Concepts its own branded space on the site. We were humbled and honored when the O’Brien website was awarded Best Website at the 2018 American Marketing Association MAX Awards.

Up Next: CTC

Project Photos:

Example of O'Brien's branding on its website
O'Brien brand color guide
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About the client:

CTC is a technology provider and advisor based in Brainerd, Minnesota, with superior communication services that improves their customers’ lives. They offer world-class broadband technology, bringing convenience and joy to their customers, who are neighbors and friends.

Situation:

CTC’s outdated brand did not reflect the advanced services they provide. They needed to refresh their brand and send a new message to their customers that would make their customers take notice.

How we helped:

Pivot led CTC through our Brand Architecture process, developing new messaging and a new logo for CTC. The messaging better reflected CTC’s focus on technology and their role as a guide for their customers. CTC launched their new brand internally and externally with a brand video created by Pivot, using footage obtained on a visit to CTC in Brainerd, Minnesota. Pivot created other branding collateral to make a splash with their new brand, which helped it launch successfully among both customers and employees.

Up Next: OmniTel

Project Photos:

CTC brand launch graphic
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About the client:

OmniTel is a local provider of internet, phone, and security services based in Nora Springs, Iowa.

Situation:

Technology used to be fun, but OmniTel thought too many of their customers had become confused by the fast-paced changes of technology. At the same time, they needed to attract a new generation of consumer. OmniTel had a vision for a new brand: they wanted to be the company that makes technology fun again.

How we helped:

Pivot developed brand messaging and a unique brand voice that helps OmniTel have fun with their customers. We refreshed their brand to give it character and personality, using a retro design style that speaks to both older customers and younger customers. OmniTel lives out its new brand daily through its advertising, its interactive office spaces, and its friendly staff.

Up Next: Consolidated Cooperative

Project Photos:

OmniTel branding material
OmniTel logo
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About the client:

Consolidated Cooperative (formerly Consolidated Electric Cooperative) provides several services to their customers in Ohio: electric, gas (natural gas and propane), and fiber internet.

Situation:

Consolidated Cooperative was preparing to launch their fiber network, but needed expertise from an agency with broadband industry experience. At the same time, their brand had become disjointed among their various divisions and service names.

How we helped:

Pivot guided Consolidated through our Brand Architecture process. Recognizing the importance of the cooperative to their customers, we recommended a change to their name—they became Consolidated Cooperative, and their services coalesced under common names: Consolidated Electric, Consolidated Fiber, and Consolidated Gas. Then, Pivot helped Consolidated create a marketing action plan to begin introducing their new fiber internet network to their customers, a plan that included the establishment of a CrowdFiber website to measure interest in fiber and ongoing marketing campaigns to attract customers.

Up Next: Pivot

Project Photos:

Example of Consolidated marketing material
Example of Consolidated marketing material
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About the client:

Hey, wait, it’s us!

Situation:

Occasionally, the cobbler’s children need new shoes, too. Pivot’s brand had not been updated in many years, and our messaging, logo, and design were outdated. As a marketing agency, we needed to put the same energy into our own look and feel that we put into our client work.

How we helped… ourselves:

Pivot worked with each division and team member to find out what was working about our existing brand, and what wasn’t. Our design team listened and provided new logo options based on the team’s feedback. The logos were presented to our principals, who chose a final logo. Meanwhile, our creative team developed new messaging and our web team began the process of creating our new website, which you’re visiting right now! We celebrated our rebrand with an internal launch party and then let the world—clients, prospects, friends, and family—know about it.

Up Next: O'Brien

Project Photos:

Pivot widget with hand-drawn images in the background.
Animated display of Pivot logos from past to present

What Clients Say

I wanted to take a minute to thank you for your creativity, imagination and hard work in launching our new logo and brand. We had a creative and festive day at CTC when we rolled it out internally, and we moved and inspired the employees at CTC in ways I never imagined.
Andy Isackson, Marketing Manager, CTC

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Let’s start the conversation

Something made you read all the text on the page—some need, some opportunity, some burning issue your company has. We’d love to hear more about you and have the chance to tell you more about us. Where do you want to go? We’re ready to help you get there.