Branding - Pivot Group

Tell your story

What can branding do for you?

At the heart of any successful organization is a strong brand identity. That’s where we come in! With our extensive experience in brand design, logo design, and messaging, we’ll work with you to create a brand guide that includes everything from visual elements to tone of voice. Our branding process will help you distinguish yourself in a competitive market and tell a memorable story that reflects who you are, where you work, and takes you where you want to go.

Branding Process Overview

Branding offerings

Brand architecture

Discover what makes your brand unique through a series of workshops and exercises as we craft messaging and imagery that resonates with your team and engages your customers.

Deliverables include

Brand messaging and story

Logo and visual identity kit
Full brand guide and launch support

Logo & visual identity design

Your logo and visual design are crucial for building a strong and impactful brand. Every color, line, and shape we create during our identity process is carefully chosen to reflect your personality and values.

Deliverables include

Logo update or refresh

Visual identity kit

Style board

Brand roll-out support

After creating a great brand identity, it’s time to launch! We’ll partner with you to ensure your team understands your brand and that your brand enters the market with a strong rollout campaign.

Deliverables include

Launch campaign guidelines

Launch plan

Brand training

Our process

Discovery

Prepare for a series of exercises and conversations that will help us understand who you are and create a story that connects with your audience.

Background research into your brand
Interactive workshops to find your values

Find the core

We combine the information gathered from our discovery process with our research to create key messages and craft a brand story that will resonate with your audience.

Initial brand messaging
A unifying concept for your brand

Verbalize

Once we have established a strategic vision, we start creating written messages, voicing, and written deliverables for your brand.

Brand position, values, and personality
Hook and selling points
Brand voice and story

Visualize

Using your vision and values as our guide, we start working on your visual brand. Your message isn’t only conveyed through words, but also through colors, imagery, type, and design. We carefully craft each element to effectively communicate and enhance your brand.