It’s a spotlight on a spotlight! We love it when our clients shine light on their customers. With a little help from Pivot, our friends at Cumberland Connect featured Big Poppa’s Corn, their local popcorn shop. This campaign—focused on local storytelling rather than sales—earned a 5.76% click-through rate on Facebook (their norm is 0.9%!) and 1,235 landing page views. It’s a great example of how highlighting real businesses leads to real results!
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