About the client:
GTel is a 113-year-old, four generation family-owned telecommunications in Germantown, New York, with 17 employees.
GTel received more than $10 million in grants from the state of New York to build a fiber network in underserved portions of the state. The build will increase the service territory four-fold.
How we helped:
GTel partnered with Pivot to develop marketing materials, communications to a variety of audiences—stakeholders, current customers, prospective customers, as well as local, regional and state leaders—strategies for the fiber launch, and marketing during the lengthy construction project. Since work began, GTel has seen exponential growth in interest and signups via their website.