Marketing

Get the take rate you planned for

Campaigns, media, and launch marketing
for broadband providers and electric cooperatives.

Start a marketing project

Marketing

Get the take rate you planned for

Campaigns, media, and launch marketing
for broadband providers and electric cooperatives.

Start a marketing project
Years in rural utility marketing
NPS score
Campaigns delivered
States with active clients

Marketing

You sell something nobody notices until it stops working, to neighbors you see every day. But being known isn’t being chosen. Chosen is a truck wrap that makes people grab their phones and call, a customer on camera saying the thing your ads can’t, paid digital ads that stop at the county line. Somebody writes, designs, and films all of it. Usually you, on top of your actual job.

Could be us. We’ve been doing that job since 2004.

Six reasons providers come to us for marketing

Besides our charm and wit

Members of electric co-ops generally can’t switch, so people don’t usually call this marketing. Then the bills land, the Facebook comments start, and the co‑op spends six months paying for a conversation you could have shaped ahead of time. Marketing here isn’t a campaign. It’s the relationship you built before you needed it.

Where we begin

  • Get ahead of the conversation
  • Communicate with clarity
  • Prepare your frontline team
  • Give the board a plan of action

Fiber’s in the ground and the number won’t move. Everyone in the room has an opinion. The board thinks it’s because of the price, the GM thinks it’s brand awareness, and you think the promo isn’t giving anyone a reason to act this month. Meanwhile the loan you got assumed a number you’re not hitting yet.

Where we begin

  • Find where people are dropping off
  • Fix the closest thing to the sale
  • Put the offer where people will see it
  • Report the number every month

Construction slips and marketing gets what’s left. Then the fiber goes live in a neighborhood that so far only saw one billboard and a single newsletter sent out eight months ago. Early sign-ups are the cheapest subscribers you will ever get. Once the truck shows up, you’re onto a new phase. 

Where we begin

  • Build a launch calendar off the construction map
  • Start early sign-ups before the first splice
  • Give people one clear thing to do
  • Keep the behind-schedule homes engaged

You’ve been the main provider for years. Suddenly, you’re dealing with an overbuilder with private equity behind it. A big box who remembered that your county exists. Even Starlink is taking its share. Build a plan before their campaign launches. 

Where we begin

  • Understand why subscribers are leaving
  • Balance defensive and proactive marketing
  • Make a case built around subscriber needs
  • Prepare the win back moment

The funding you got is real but so are the strings. With outreach requirements, public meetings, documentation, and a timeline set by people who’ve never marketed anything. What you’ve got is a marketing job dressed up to look like paperwork.

Where we begin

  • Understand what you actually committed to
  • Build outreach that meets the requirements
  • Make the work do double duty as marketing
  • Document as you go

Social, email, the newsletter, the website, the county fair booth, the radio spot, what the vendor pitched at the last conference, and whatever the GM saw a competitor do last Tuesday. Oof. We know. That’s what we built this for.

Where we begin

  • Take the recurring work off your desk
  • Keep channels that are worth keeping
  • Stop ones that aren’t
  • A team that walks with you every step of the way

From a blank marketing calendar to a year that runs itself

Where we start and what we do depends on your goals and needs. We run CX programs too, which helps your marketing match the experience when a member calls in.

01

Marketing Action Plan

Your roadmap for the year. Themes, channels, budget, timing. Approved before anything gets made, ready for your next board meeting.

02

Campaign development

Broadband launches. Demand response and DERM. EV rebates. Annual meetings. Rate change season. We work from brief to mailbox.

03

Digital advertising

Search, display, YouTube, remarketing, and paid social. Rural geotargeting behaves differently. We know. We’ve had twenty years to figure out how.

04

Print and direct mail

Produced through our print partner network. Good quality, fair price, on time.

Rural marketing in the field

Liberty Communications

Liberties Q1 sales came in at 117. Q2 came jumped to 198.

Same footprint, same competitors, same buildout. What changed was the commercial side: pricing restructured, messaging sharpened, self-service ordering live, and existing customers moved up a speed tier without being asked.

View the project

Liberty increased their sales by 69% from one quarter to the next while working with Pivot.

Clear messaging • strong pricing • self-service • customer experience

Success happens when it all comes together.

We take the work personally.
It’s the only way we know.

See all our work

  • Inland Power

    Spokane, WA

    Branding

    CX

    Employee Experience

    Marketing

    Training

  • Cablelynx

    Longview, TX

    Branding

    Marketing

    Video

  • Jade Communications

    Alamosa, CO

    Branding

    Marketing

    Video

    Web

    Digital

  • West Carolina

    Abbeville, South Carolina

    Branding

    CX

    Digital

    Marketing

    Training

    Video

    Web

  • GVEC

    Gonzales, TX

    Branding

    Marketing

    Web

  • Totelcom

    De Leon, TX

    Branding

    CX

    Web

Questions we get about marketing

Most providers we work with land between two and five percent of revenue. Launch years run higher. The more useful number is what a subscriber is worth over the life of the account, because that tells you what you can afford to spend to get one.

Before the trucks arrive. Presell is the cheapest subscriber you’ll ever sign, and interest collected during construction converts far better than a mailer sent after the fact. If the build is a year out, that isn’t too early to start.

Differently. You aren’t selling a decision. You’re building trust or spending it. A rate change, a fiber launch, a DERM program, a bond vote. Every one goes better at a cooperative where members feel talked to rather than talked at.

You can, and you should. It’s rarely enough alone. Social reaches the people already following you, which in a rural market is a small slice of the households you need. It works best carrying a campaign that’s also in the mailbox and on the radio.

Depends on the work. A good marketing manager in a rural community is worth having and we’d never talk you out of one. What one person cannot be is a strategist, a designer, a media buyer, a writer and a video crew at the same time. Most of our providers have both a manager and a team they depend on.

For twenty-two years, our bread and butter has been cooperatives and rural providers. Which means nobody has to explain capital credits, or what ACAM does to a budget, or why the annual meeting matters more than it looks like it should.
We love supporting providers that serve their communities. We also love to support non-profits who’ve made it their mission to make a positive impact on the world. Because of that, we put 4% of our profits towards brand and marketing support for nonprofits who are doing good work in their communities.

Ask\-Ben\-Circle

Your members are worth
marketing to well

Tell us what’s going on. Ben has spent years connecting broadband and electric providers with the right people at Pivot. Let’s set up a call.

Connect with Ben

Pssst! We believe in the work you are doing, and are happy to talk with you about your needs even if it doesn’t put $$ in our pocket.