Marketing

How we helped:

GTel partnered with Pivot to develop marketing materials, communications to a variety of audiences—stakeholders, current customers, prospective customers, as well as local, regional and state leaders—strategies for the fiber launch, and marketing during the lengthy construction project. Since work began, GTel has seen exponential growth in interest and signups via their website.

How we helped:

Pivot serves as Africa New Life’s retainer marketing partner. Since 2011, Pivot has offered copywriting and design support, refreshed the Africa New Life brand twice, created the africanewlife.org and seenewlife.org websites, produced several videos for Africa New Life, and provided support for email marketing and events. From 2011 to 2017, Africa New Life’s budget grew from $3.6 million to $11.8 million.

How we helped:

Pivot designed and managed research involving phone and intercept surveys in this market. Using our proven question design and analytics, we identified the most appealing packages and optimal prices. Our demand forecasts led to a “go” launch decision that proved to be very successful. After 12 months, the percentage of new subscribers matched our research-based forecasts within three percentage points. Pivot developed a go-to-market launch strategy and engages in ongoing marketing efforts for WCFIBER.

How we helped:

Liberty turned to Pivot to drive their marketing strategy and produce a video series called “The People You Know.” The series would highlight community members in the towns they serve. Pivoteers traveled to Iowa in three separate trips to plan and film the initial six-video series. Pivot created the ThePeopleYouKnow.com microsite and helped Liberty launch a digital campaign to draw traffic to the videos. The campaign achieved its initial goal within months, and then surpassed Liberty’s stretch goal, too.

How we helped:

Pivot guided Consolidated through our Brand Architecture process. Recognizing the importance of the cooperative to their customers, we recommended a change to their name—they became Consolidated Cooperative, and their services coalesced under common names: Consolidated Electric, Consolidated Fiber, and Consolidated Gas. Then, Pivot helped Consolidated create a marketing action plan to begin introducing their new fiber internet network to their customers, a plan that included the establishment of a CrowdFiber website to measure interest in fiber and ongoing marketing campaigns to attract customers.

How we helped:

The Far From Ordinary campaign developed for OAN generated positive buzz immediately. As prospects connected with the expressive, flowery characters, excitement for the show grew. Preregistration sales rose by 40%, and the show’s hotel room blocks sold out. Overall attendance increased by more than 10% from the previous year. After the show, nearly 90% of exhibitors renewed immediately for the next year.

How we helped:

Pivot pitched story concepts, wrote the script, developed the animation, coordinated the voice over, and brought these elements together in a commercial that aired in Triangle’s target markets. From “I laughed so hard” to “Best commercial of the game,” the commercial blew up in a positive way, driving social media engagement with more than 90,000 video views, and dramatically increasing website traffic. Creative work that drives results—that’s what we’re after!

Super Bowl Commercial: “For the Montana in You”

How we helped:

In 2017, Pivot worked with Twin Lakes on a brand refresh, which inspired the design for the mobile experience trailer. The Pivot team worked with BizBox to determine the specs for the project. When finished, the trailer design inspired additional branded event pieces. Now, no matter where Twin Lakes goes, they have a professional look that helps provide an exceptional customer experience and leads to increased sales. The first time Twin Lakes used the trailer as a mobile office, they garnered their first signup before the trailer was fully set up. In 2018, Twin Lakes received the NTCA Telechoice Award for Branding for the experience trailer and other brand efforts.