Pivot Reviews

Some of your playbook stopped working

New competition. New expectations. A review tells you where the issues are, and what to do about it.

Ask Pivot

Scoped to fit your needs.
Credited to your next project if you hire us.

Prioritize and plan your year

Every item numbered and priced.

Know what can wait

Knowing what not to fund is worth as much as knowing what to do.

A reason for each item

So you can defend the plan without defending yourself.

A document you can forward

With our 20+ years of experience on the recommendation.

What can Pivot review?

Each review is scoped to your specific needs and situation.

Tell us what you need reviewed

Logo, name, tagline, collateral. Whether your positioning still holds against an overbuilder using your words.

Signup flow, field by field. Speed, mobile, accessibility. Whether AI answers can find you.

Every campaign running now. What each channel costs against what it returns.

First call to install to first bill. Your bill, outage texts, hold time, rate letters.

What your CSRs and field techs actually tell members.

Who’s advertising in your footprint and what they’re saying.

How it works

Request a review

How it works

Request a review

01 scope

Tell us what’s going on.

Talk it through with Ben and our team in your own words. We’ll scope the review around your situation and bring in the right people.

02 review

Our specialists dig in.

The strategists, designers, and CX leads who do this work every day look at your website, campaigns, customer experience, and the data behind them. Every finding points to a process you can change and things you don’t need to worry about.

03 plan

You get a plan, in order.

We walk through it together. Each item lands in one of three places: do it yourself, ask Pivot, or not this year. Hire us for any of our recommendations within 12 months and review cost is credited to the project.

FAQs

Before, nearly always. The brand decides the name, the signage, the wraps, the way your team answers the phone, and every one of those costs more to change once it exists. The exception is a launch date you can’t move. Then we build what has to ship and phase the rest.

Usually just a look. A new name costs you recognition you spent decades building, and most of what people bring us turns out to be architecture, messaging, or brand identity rather than the name itself. When a name does have to go, it’s normally because it describes something you aren’t anymore. A telephone company selling internet, say.

Full strategy and brand identity typically takes 3 months, although we have expedited processes and slimmed down packages for those who need to move faster. Just reach out and ask. Rollout timeline depends on how much physical stuff you own. Fifty vehicles, six buildings and a warehouse of printed forms is a longer job than a co-op working with a handful of assets. We sequence it so the expensive items land on their natural replacement cycle.

Depends on scope, and anyone quoting a number before they understand yours is guessing. Rollout usually costs more than design does. Tell Ben what you’re working with and he’ll be straight with you.

This is the real question behind the other five. Boards say yes when brand work is attached to something they already worry about. Take rate. Member satisfaction. The competitor they keep hearing about. We’ll help you build that case, and we’ve sat in the meeting before.

They get phased. High-visibility items go first and the rest change as they’d be replaced anyway. Nobody needs to scrap a good wrap to satisfy a brand guideline.

Members can’t switch, so the argument for branding gets made on softer ground: whether people trust you enough to say yes to the next thing. A rate change. A fiber launch. A DERM program. That trust is easier to spend when members already know what the cooperative stands for.

You don’t have to know what you need.

That’s what the review is for.

Ask Pivot