Video & PHotography

Video production that shows instead of tells

Story, brand, advertising, and explainer video for broadband providers and electric cooperatives.

Start a video project

Video & PHotography

Video production that shows instead of tells

Story, brand, advertising, and explainer video for broadband providers and electric cooperatives.

Start a video project
Years in the industry
NPS score
Clients served
Ready to work with you

Video and photography

You can write that your crews go out at three in the morning. Or you can film one of them doing the work, in the sleet, and let a member watch. A national carrier can outspend you, match your price, and copy your ad. It can’t produce footage of a member who has known your service tech for fifteen years.

Besides, no one’s ever been moved by a bullet point. We’re here to help.

Six reasons rural providers come to us for video

Besides our kickin’ attitudes

Eighty years of building line through country nobody else would serve. The tunneling through rock to reach nine houses. A tech who showed up on Thanksgiving. Everyone inside the building knows these stories. They’ve never been captured anywhere a member could see them.

Where we begin

  • Find the stories worth telling
  • Get the people who lived them on camera
  • Shoot it where it happened
  • Cut it for the places people actually watch

Capital credits. Demand response. EV rebates. What a gig actually gets you. You’ve explained it in the newsletter three times and the same questions still come in, because the newsletter is asking people to read their way to understanding something that’s easier to watch.

Where we begin

  • Work out what’s actually confusing
  • Script it in plain language
  • Animate the parts that can’t be filmed
  • Put it where the questions get asked

Construction is nearly done and you need something that runs on social, on pre-roll, and on the local station. Fifteen to sixty seconds, doing one job. This is a different craft from a brand film and it gets treated as an afterthought more often than it should.

Where we begin

  • Pick the one thing the spot has to do
  • Write to the length, not down to it
  • Shoot for every aspect ratio at once
  • Deliver in every format you need

Your best marketing is a conversation happening at a feed store you’ll never hear about. Word of mouth has always been how community providers grow. It just doesn’t travel past the fence line on its own.

Where we begin

  • Interview real customers, not actors
  • Ask the question that gets the real answer
  • Pull stills and short cuts from the same shoot
  • Give one shoot a year of use

Two hundred members in a school gym, a slideshow from last year, and eleven minutes to make the case that this cooperative is worth belonging to. It’s the one night a year they all show up. Most co-ops fill it with a spreadsheet.

Where we begin

  • Decide what the room should leave believing
  • Build something that plays without a narrator explaining it
  • Keep it under the attention of a folding chair
  • Reuse it all year afterward

It cost real money, it lives on the homepage, and it’s four years old. Nobody planned where else it would go, so it went nowhere. One production should feed the website, the social calendar, the lobby screen, and the meeting.

Where we begin

  • Plan the channels with the shoot
  • Capture more than the one deliverable
  • Cut multiple versions from the same day
  • Leave you with something to post for months

Whatever your market,
whatever your size

01

Story

Invite people into something. Interviews, testimonials, and the kind of storytelling that shows why you’re worth choosing instead of claiming it. Typically one to four minutes.

02

Brand

Who you are, what you value, and the community you belong to. Made for the annual meeting, the lobby, and the homepage. Typically one to two minutes.

03

Advertising

Spots built for social, pre-roll, streaming, and broadcast. Product, program, or launch, doing one job well. Typically fifteen to sixty seconds.

04

Explainers

Complicated things made simple. Capital credits, speed tiers, demand response, how fiber actually works. Live action, animation, or both. Typically one to four minutes.

Rural video in the field

Cablelynx

Cablelynx is a broadband provider working across small-town markets in Arkansas, Texas, Oklahoma and Mississippi, moving from cable to fiber a market at a time.

We started with brand architecture in 2024, sorting out what Cablelynx stands then followed up with marketing and digital ads.

The result: a collection of short videos, to build up the brand. From looking at how much the internet has changed over 25 years to punning about hyperlyx, we brought Cablelynx’s wild, energetic personality to life with videos, sized and cut for paid and organic advertising, so the brand kept building long after the first launch.

See more of Cablelynx

“Fantastic communication, easy interpretation of our crazy ideas, fast time to completion. Working with Phoebe and her creative team is really what I wish all of my vendor interactions were like! You guys make it so simple, easy to understand and are great at keeping our ideas on track and not letting our creative vision stray away from the ultimate goal.”

Laurie Ringler

Director of Marketing, Cablelynx Broadband

We take the work personally.
It’s the only way we know.

See all our work

  • Inland Power

    Spokane, WA

    Branding

    CX

    Employee Experience

    Marketing

    Training

  • Cablelynx

    Longview, TX

    Branding

    Marketing

    Video

  • Jade Communications

    Alamosa, CO

    Branding

    Marketing

    Video

    Web

    Digital

  • West Carolina

    Abbeville, South Carolina

    Branding

    CX

    Digital

    Marketing

    Training

    Video

    Web

  • GVEC

    Gonzales, TX

    Branding

    Marketing

    Web

  • Totelcom

    De Leon, TX

    Branding

    CX

    Web

Questions we get about video

Maybe not. Video is good for storytelling, for showing rather than saying, and for things that are hard to explain in writing. If what you need is a clear page of information, we’ll tell you that instead and save you the money.

Animation suits lighter subjects, shorter pieces, and anything you can’t photograph, like how power moves or what fiber does. Live action suits stories about people. Plenty of projects use both, and we’ve mixed in stop motion and vlog-style footage when it fit.

As long as it’s interesting and no longer. Fifteen to thirty seconds for a commercial, a few minutes for a story. Everyone has sat through a seventeen-minute video without moving, so length matters less than whether it earns the next ten seconds.

No, and we’d rather you didn’t. Your members and your crews outperform hired talent in rural markets every time, because the audience can tell. The person on screen has usually met someone watching.

Yes, and it should. We plan for web, social, meetings, and broadcast from the first conversation, so you’re not cropping a television spot into a vertical video afterward.

Depends on the format, the shoot days, the travel, and how much gets animated. Tell Ben what you’re working with and he’ll be straight with you.

Most projects run six to ten weeks from the first conversation to final files. Animation-heavy work takes longer. A single-day interview shoot can move faster.

Ask\-Ben\-Circle

The stories are already out there

Tell us what’s going on. Ben has spent years connecting broadband and electric providers with the right people at Pivot. Let’s set up a call.

Connect with Ben

Pssst! We believe in the work you are doing, and are happy to talk with you about your needs even if it doesn’t put $$ in our pocket.