Smithville
Porch Pirates, Pets, and Peace of Mind
This community-based telecom provider in Ellettsville, Indiana, already had local trust locked down for internet and phone. Next up: Smart Home Security. They wanted to show, not tell, how their technology protects real homes and real people. From catching package deliveries to checking in on pets mid-day, Smart Home Security isn’t about flashy features. It’s about peace of mind that fits seamlessly into everyday life.
The goal: efficiently generate high-quality Smart Home Security leads within the provider’s active fiber service area.
Strategy:
We ditched the stock footage and leaned all the way into real life. The creative strategy centered on authentic customer security footage: actual moments captured in real homes. Think delivery drivers on the porch, dogs doing dog things, and homeowners pulling up the app to check in anytime, anywhere.
Each video balanced practicality with personality, showing how Smart Home Security quietly does its job in the background while life happens up front. The result? Content that felt local, relatable, and instantly trustworthy.
Execution:
- Platform: Facebook
- Ad Type: Video Lead Ads (15–30 seconds)
- Campaign Duration: July 14, 2025 – Present
- Budget: ~$10/day
- Targeting: Active fiber service area using precise geographic radius pins
- Lead Form: Short, simple, and designed for fast “yes” moments
By pairing highly relatable video with a low-friction lead form, the campaign made it easy for curious locals to raise their hand without overthinking it.
Performance to Date:
Since launching in mid-July, the campaign has consistently punched above its weight:
- Reach: 13,497
- Impressions: 62,603
- Click-Through Rate: 1.99%
- Cost per Lead: $9.11
- Total Leads Generated: 86
The biggest stars? Videos featuring package deliveries and adorable pets—proving once again that authenticity (and animals) win attention and action.
Key Insights
- Real beats polished: Actual customer footage builds instant credibility and local trust.
- Emotion stops the scroll: Pets and everyday moments connect faster than feature lists.
- Easy wins convert: Short lead forms remove friction and drive efficient results.
Looking Ahead
To keep momentum high, we’re rolling out fresh creative variations that build on what’s already working: more real moments, more personality, and more proof that Smart Home Security belongs in everyday life.
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