What’s the recipe for a great brand—is it a witty tagline? An eye-catching color palette? A memorable logo? This week, we’re learning how to build a brand worth talking about with Pivot Customer Experience Account Executive, Annie Mordhorst. Turns out, gaining brand loyalty is not just about beautiful design. It’s about delivering positive, consistent experiences to your customers. In other words—your brand isn’t what YOU say about you; it’s what THEY say about you. Tune in to find out Annie’s “secret sauce” for great CX design, how to build consumer trust in your brand, and why delivering consistent experiences could just be your best marketing strategy.