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When it comes to making business decisions, do you go with data or your gut? According to Steve Boespflug, Pivot Senior Insights Manager and this week’s special guest, there’s room for both! That’s because great research starts with a great hypothesis (a.k.a. your gut instinct)—and the data you collect can inform everything from customer experience to product development and beyond! Tune in to hear how you can leverage research to make smarter decisions, minimize risk, and increase customer loyalty. Plus—hear all about Steve’s dream research project.