Smithville, a community-based telecom provider in Ellettsville, Indiana, already had a strong local presence for internet, phone, and TV services.
Next up: Smart Home Security. They wanted to show, not tell, how their technology protects real homes and real people. From catching package deliveries to checking in on pets mid-day, Smart Home Security isn’t about flashy features. It’s about peace of mind that fits seamlessly into everyday life.
We ditched the stock footage and leaned into real life. The creative strategy centered on authentic customer security footage: actual moments captured in real homes. Think delivery drivers on the porch, dogs doing dog things, and homeowners pulling up the app to check in anytime, anywhere.
Dig deeper: Read our case study on Smithville’s Smart Home Security campaign.
