What do WiFi Wizards and dinner reservations have to do with really great marketing? You’ll have to listen to the episode to find out. Today in the juicer, we have special guest Jordan Wehe, Marketing Director at Jade Communications, an award-winning internet provider serving southern Colorado. Tune in to hear how Jade’s fun, lighthearted brand […]
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Storytelling is king in the nonprofit world. So today we’re speaking with Pivot Nonprofit Account Executive, Carissa Young, to learn how broadband marketers can leverage stories to freshen up their advertising. Tune in to find out why stories bring stats to life, how to make people the heroes, and get recommendations for incorporating strong, compelling stories in your next campaign. Also, murder mysteries anyone…?
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How do you create a brand worth remembering? Today, we’re listening to Brandon Waybright, Creative Director at Pivot, spill on what makes memorable marketing. But also… why are memories so powerful to begin with? Tune in to find out why your next creative session should be messy, and how to create a more human and authentic brand. Oh, and don’t miss his out-of-this-world Domino’s Pizza pitch. Now that’s a campaign we’d like to see.
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What is servant leadership? Glad you asked. We get into servant vs. plain ‘ol’ leadership, and Jeremy Graves, Pivot President gets real about what it looks like in practice as he leads Pivot. Since leaders are (surprisingly) human too, there are challenges to navigate – but we can all do our part to prevent organizational […]
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Yes, Facebook IS stalking you…just not the way you think. Pivot Digital Services Director and resident Facebook expert, Jenny Green, joins us to spill the beans on why you get served ads for lemonade before you even realize you’re thirsty. That’s right, we’re learning about all the data Facebook collects, and how leveraging this data can improve your marketing efforts by delivering the right message to the right audience at the right time.
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What’s the recipe for a great brand—is it a witty tagline? An eye-catching color palette? A memorable logo? This week, we’re learning how to build a brand worth talking about with Pivot Customer Experience Account Executive, Annie Mordhorst. Turns out, gaining brand loyalty is not just about beautiful design. It’s about delivering positive, consistent experiences to your customers. In other words—your brand isn’t what YOU say about you; it’s what THEY say about you. Tune in to find out Annie’s “secret sauce” for great CX design, how to build consumer trust in your brand, and why delivering consistent experiences could just be your best marketing strategy.
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